{"id":3035,"date":"2019-09-20T16:02:00","date_gmt":"2019-09-20T14:02:00","guid":{"rendered":"https:\/\/stealth.ultd.net\/?p=3035"},"modified":"2019-12-19T21:48:42","modified_gmt":"2019-12-19T19:48:42","slug":"advanced-communities-youre-almost-home","status":"publish","type":"post","link":"https:\/\/stealth.ultd.net\/?p=3035","title":{"rendered":"ADVANCED COMMUNITIES. You&#8217;re Almost Home"},"content":{"rendered":"\n<p><strong>For over a month in late 2019, a giant ad featured on one of the main avenues in the center of Timi\u0219oara (Romania). On the side of a block of flats, a billboard depicts an egg carton with the broken remains of a lone eggshell. The accompanying text reads: \u201cHomes for surviving common problems are not as common as problems themselves\u201d.<\/strong><\/p>\n\n\n\n<p>What at first glance might be a slightly puzzling advertisement on this busy boulevard, quickly gets clear when the viewer turns the gaze a bit further down the street. There, construction cranes tower over tomorrow\u2019s Timi\u0219oara, promising \u201charmony, modernity and lifestyle\u201d in a new vibrant future for this city. Timi\u0219oara apparently deserves a make-over, and its new modern lifestyle requires you to buy into real-estate. \u201cA fitting home, suitable for every buyer\u201d, reads the tagline in a prospectus.<\/p>\n\n\n<style type=\"text\/css\">\n#foogallery-gallery-3046 .fg-image { width: 1600px; }<\/style>\n\t\t\t<div class=\"foogallery foogallery-container foogallery-image-viewer foogallery-link-image foogallery-lightbox-foobox fg-center fg-image-viewer fg-ready fg-light fg-border-thin fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-always fg-hover-fade fg-hover-zoom\" id=\"foogallery-gallery-3046\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:false,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true,&quot;template&quot;:{&quot;loop&quot;:true}}\" style=\"--fg-title-line-clamp: 0; --fg-description-line-clamp: 0;\" >\n\t<div class=\"fiv-inner\">\n\t\t<div class=\"fiv-inner-container\">\n\t\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/stealth.ultd.net\/wp-content\/uploads\/2019\/12\/advanced_2.jpg\" data-caption-title=\"Photo: Art Encounters Foundation\" data-caption-desc=\"Photo: Art Encounters Foundation\" data-attachment-id=\"3066\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img fetchpriority=\"high\" decoding=\"async\" title=\"Photo: Art Encounters Foundation\" width=\"1600\" height=\"1067\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/stealth.ultd.net\/wp-content\/uploads\/cache\/2019\/12\/advanced_2\/2855582938.jpg\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221600%22%20height%3D%221067%22%20viewBox%3D%220%200%201600%201067%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-desc\">Photo: Art Encounters Foundation<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div>\t\t<\/div>\n\t\t<div class=\"fiv-ctrls\">\n\t\t\t<button type=\"button\" class=\"fiv-prev\" title=\"Prev\"><span>Prev<\/span><\/button>\n\t\t\t<label class=\"fiv-count\"><span class=\"fiv-count-current\">1<\/span>of<span class=\"fiv-count-total\">1<\/span><\/label>\n\t\t\t<button type=\"button\" class=\"fiv-next\" title=\"Next\"><span>Next<\/span><\/button>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p><br \/>By hijacking the space of commercial ads, the billboard confronts this contemporary status of housing: rather than a place to live, homes have become investment vehicles, apparently required to realise ourselves, to unfold our true identity.<\/p>\n\n\n\n<p>Contrary to what the tagline tells us, this dream is far from suitable for every buyer. More and more, housing has become a challenge to the residents of cities: vast investments, to be repaid from the increasingly uncertain income of citizens turned labour migrants. Meanwhile, the exclusivity of the investment only holds if it stays out-of-reach \u2013 so is the logic of any speculative market, real-estate inclusive. Instead of treating housing as a question of lifestyle and \u2018career\u2019, the billboard points to the vulnerability of the domestic sphere, with a broken egg in a tight egg carton.<\/p>\n\n\n\n<p>While it is produced as part of the Art Encounters Biennial, its placement next to these new urban developments in Timi\u0219oara is indeed no coincidence. Maria Lind, co-curators of the biennial, remarks: \u201cThis avenue is also the address of one of the biggest housing developments in the city, ISHO, and the Art Encounters Foundation, founded by Ovidiu Sandor who is at the same time the CEO of ISHO, and an influential art collector on the Romanian scene.\u201d<\/p>\n\n\n\n<p>Finally, the title <em>ADVANCED COMMUNITIES. You&#8217;re Almost Home<\/em> points to a possible way out: STEALTH\u2019s involvement in setting up <a href=\"https:\/\/moba.coop\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a novel wave of co-operative owned, resident-driven housing developments (opens in a new tab)\">a novel wave of co-operative owned, resident-driven housing developments<\/a> that defy speculation \u2013 and instead, may provide for a secure home.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>[team ] Ana D\u017eoki\u0107 and Marc Neelen (STEALTH.unlimited) with Katarina Popovi\u0107<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>[background: ]&nbsp;<em>ADVANCED COMMUNITIES. You&#8217;re Almost Home<\/em>&nbsp;is realised as part of the 3<sup>rd<\/sup>&nbsp;edition of the <a href=\"https:\/\/www.artencounters.ro\/en\/bienala\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Art Encounters Biennial<\/a> in Timi\u0219oara, jointly curated by Maria Lind and Anca Rujoiu.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>[timeline: ] September 20 &#8211; October 27, 2019, on Take Ionescu bulevard<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For over a month in late 2019, a giant ad featured on one of the main avenues in the center of Timi\u0219oara (Romania). On the side of a block of flats, a billboard depicts an egg carton with the broken remains of a lone eggshell. The accompanying text reads: \u201cHomes for surviving common problems are&#8230;<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/stealth.ultd.net\/?p=3035\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":3040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12],"tags":[],"class_list":["post-3035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spatial-artistic-interventions"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/stealth.ultd.net\/wp-content\/uploads\/2019\/12\/advanced_featured.jpg?fit=1200%2C1600&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7wVbE-MX","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=\/wp\/v2\/posts\/3035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3035"}],"version-history":[{"count":15,"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=\/wp\/v2\/posts\/3035\/revisions"}],"predecessor-version":[{"id":3053,"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=\/wp\/v2\/posts\/3035\/revisions\/3053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=\/wp\/v2\/media\/3040"}],"wp:attachment":[{"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stealth.ultd.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}